For the final blog posting, I chose to review my friend Sam Edmiston’s blog. The post that I was most interested by was his post on celebrity endorsements. He talks about the lovely Jessica Simpson and her endorsement of Proactiv. Mr. Edmiston feels that Simpson is an appropriate choice for a celebrity endorsement of this product because she is known for having beautiful skin and she claims to have used the product in the past. He goes on to talk about how she obviously has no idea how the product works, but she has a pretty face and she is well known by many people.
Later on in the post, Edmiston talks about how he feels the endorsement will have the desired outcome that it is looking for. “Jessica Simpson is a very popular figure who has had experience with the product. There are a ton of people out there, especially young girls, who look at Jessica Simpson and want to look the way she does. They would love to try the product if it is working for a Jessica Simpson and the results are clear.”
I agree with Sam’s opinion on this matter. I happen to think that Jessica Simpson is a very attractive woman and she does have a pretty face. If it is true that she got her face this way by using Proactiv, then I feel that there isn’t a better person to endorse the product than her. I have known Sam for quite some time and I feel that he is a well educated gentleman whose opinion is someone that everyone should take into consideration. He has other very interesting blog posts including his talk about the controversy over whether college fooball should have a playoff or keep the current bowl system.